Why Do We Spend So Much Money on Fitness Promises?

As I try to gather my thoughts for this post, I realize that I may come off as hypocritical.  Considering my financial well-being is built on people who want to spend money on their fitness (or in my case, on their employee's fitness).  Regardless, I have some thoughts about the current trend - or maybe it's here to stay - of people spending the majority of their hard-earned paycheck on Wellness "promises".  

I call them "promises", because that's kind of what they are.  Some company or individual is promising the consumer that if they buy their $180 yoga pants, drink their $9 fresh-pressed juice, or take their $35 cycle class, their life and wellness will improve.  Just like in an intimate relationship, the consumer believes that promise and trusts the person selling it to them.  And just like in a relationship in which one partner has an alterior motive, promises are broken. 

Now, not all promises are broken.  Some people really do see results from the money they spend.  However, the truth is that we can achieve the same results, and maybe longer lasting results by investing our time in what has been proven over and over again to work:

move your body every day in a functional way, eat real food and drink plenty of water. 

I fully promote spending your hard-earned money on quality organic, locally-grown food over expensive workout classes.  By doing so, you'll be nourishing your body from the inside out; after all, you are what you eat.  Then invest the rest of our money on a basic gym membership - or buy a few pieces of equipment for a home gym, and focus on the 6 primal movements with each workout: squat, lunge, push, pull, bend, twist.  Get some cardio in, and you're golden :)